The difference between white hat Search Engine Optimization and black hat Search Engine Optimization is the techniques used when attempting to enhance a sites page rank.
Black hat Search Engine Optimization breaks search engine rules, and describes strategies and techniques used to get higher search positions. Black hat Search Engine Optimization targets search engines like google. Black hat SEO is usually employed by those looking to quickly get their website ranked high but temporarily, as opposed to a long term investment.
White hat Search Engine Optimization denotes using strategies and techniques that target a human crowd opposed to an internet search engine. Those using white hat Search Engine Optimization are prepared to produce a long term investment on their site, as the effects last quite a long time.
White hat Search Engine Optimization techniques:
Creating quality content is essential as it reveals to the search engines that the website is suitable and unique to show. Studying key words that therefore are applicable for your website and are both long and short tail is critical to do. Don’t forget to add key words in link anchor texts, headings and page names. Also, it is necessary to include new content that is related frequently. The content-rich as it is going to look like more valuable to the major search engines, webmasters and human visitors who’d link to your own website, your website is.