Owning a business is hard work and your online reputation matters more then ever.
Business owners can spend years developing a strong and reputable brand, but a poor online presence can instantly tear all of that hard work apart. With so many forums, review sites, news sites and social media sites out there, it can be tough to keep up with what consumers are saying about your company. However, it is crucial to your business’s success to stay informed by practicing smart, effective reputation management.
Just one negative article, whether it is accurate or not, can have a massive effect on the success of your business. According to a Harvard Business School Study on Reviews, Reputation, and Revenue: a one-star rating decrease can reduce revenues by nearly 10% for a business.