1. Title tags
The name tag tells search engines that the page on your own site is important for that keyword or keyword phrase and what the page is all about. In case a user has searched for all those terms in search results, search engines will emphasize your key word phrases. This raises visibility and click-through rate.
Your name tag must be written like this: Primary Key Word – Secondary Key Word | Brand Name
Work with a hyphen between your key word phrases and also a conduit at the end before your brand name
Avoid duplicate title tags
Keep title tags in length at 55 characters or less .
2. Meta descriptions
Meta descriptions, while not as significant in search engine rank, are vitally important in getting users to click through from your internet search engine results page (SERP) for your web site. Meta descriptions should use key words sensibly, but more importantly they should include a compelling description where a user would want to click.
Much like name tags, the SERPs will highlight key words the user searched for, raising the probability of the user clicking through to your own site.
Compose compelling meta descriptions
Do not use quotes or some non-alpha characters (Google, cuts them out of the meta description)
Your content is potatoes and the meat of your site. With all of the Google Panda updates, it is quite significant your content is unique and applicable.
We should keep Google happy, so keep your content unique.
Create content which is very useful for that keyword phrase
Take advantage of your keyword phrase 4 times in your content (but don’t mistreat it)
Include links from some other pages within your web site that point back for this page (see internal linking)
Create unique content for every single medium (press releases, blogs, client blog posts, etc…). Do not copy and paste that press release on your web site in the event you send out a press release. The various search engines will observe that you’ve got duplicate content and penalize you for this if it gets picked up in multiple publications.
4. Header tags and keyword phrases
A header tag (H1, H2, etc) is basically the heading line of your website. You must only use your keyword phrase once in the H1 tag. This ought to be included on a page to which you’re trying to drive unique traffic to.
Use your keyword phrase once
If there are multiple sections use H2 tags
5. Internal page linking
Internal linking refers to a link on a page which points to some other page on the same website.
When linking to another page on a single website from within content, pick good anchor text (keywords) to use in the specific link and do this frequently. For example: “ We offer a broad range of web design services , than “Click here for our services.”
In the above mentioned example, you’d link “web design services” for your web design services page as opposed to linking “click here.”
Example of how to utilize anchor text in your links that are internal:
6. Image ALT filenames and tags
Proper alt tags should be used by all mages. Not only are alt tags great for search engines; they are also best for availability. If a person is employing a screen reader, they’ll have the ability to hear what that image is.
You need to attempt to add your keyword phrase in the name of your image, if possible, but don’t overdo it. Image filenames should likewise be friendly. Image search is a lot more widely used than considered, so traffic from there is also valuable.
Name your images all in ways that describes the things they’re
Use dashes between the words, rather than underscores ( purple-hat.jpg instead of purple_hat.jpg)
Do not use non-alpha characters in your picture or file names (so no %, &, $, etc…)