Web Design for Accounting Firms
Clark Empire provides professional website design services that help Accounting Businesses like you promote your goods and services while providing information about the business.
One example that comes to mind is our recent work with another local accounting firm just like yours. Their website was failing to attract clients, and we stepped in, transforming their static site into a dynamic, client-converting machine. We accomplished this by designing a user-friendly, mobile-optimized website with integrated SEO strategies. We also added a secure client portal for seamless document exchange and communication.
On the surface, websites seem very easy to design and build, but in reality, high-quality, visually appealing websites require lots of time and attention to design and maintain.
We will work closely with you to design and build the best website that gets results.
After we design and build your website, we’ll manage it by updating keywords and phrases, regular site testing and more.
Why You Need a Fast and Aesthetically Pleasing Website
These days, every business needs a website. Because most people use the internet to search for goods and services, promoting your business online is one of the best ways to attract a steady stream of paying customers.
Effective websites are fast, easy to navigate and pleasing to the eye. Most visitors judge a website’s credibility and reliability based on how fast web pages load and how easy it is to find specific information.
If you already have a website or you’re thinking about building one to promote your business, hiring an experienced web designer is essential.
Because of the various elements involved in creating a website that’s fast and visually appealing requires careful planning and attention to detail, you need an expert who is committed to building the best websites possible.
Clark Empire relies on a team of professional web design specialists who care deeply about their clients and the success of their businesses.
Don’t let your invaluable financial expertise be overshadowed by a lackluster website. Let’s chat and I’ll show you exactly what you stand to gain with a top-notch website.
4 Benefits of a Great Website
A great website provides countless benefits such as:
Increased web traffic typically leads to more sales as a streamlined, engaging website entices visitors to browse your site.
Optimizing each web page helps search engines find specific pages. Include the right combination of keywords in the right places, and you will be rewarded with higher rankings.
Most customers love telling others about their positive shopping experiences. Create a website that’s simple to use, and people will rave about your site.
High search result page rankings and positive customer reviews help create trust with those surfing the web. If the website is also visually appealing and easy to navigate, customers will purchase your goods and services (and return to make future purchases).
Our 7-Step Website Design Process
At Clark Empire, our goal is to help clients design and build engaging websites that attract customers and others. Our
7-step website design process allows us to really get to know our your goals and vision for your website.
When meeting with you, our specialists will spend lots of time asking questions such as:
What is the purpose of your website?
What types of goods/services/information do you want to provide?
Do you plan to use the website to create brand awareness?
Is the website part of your overall business marketing strategy?
How much time can you spend maintaining the site?
Who are your main competitors?
Determining your website goals is the most important step in the design process. Before we move forward, we want to make sure we fully understand what you hope/want to accomplish with the site.
Using the goals provided, our specialists work with you to determine website size, number of pages, page features, information required on each page and a timeline for completion. Because your goals may change throughout the process, we try to narrow down as many design specifics as possible to come to an agreement with you before building the site.
And while we can make changes to websites during the process, we want to caution you that it will become more difficult to implement changes later on. We encourage you to contact us as soon as possible if your goals change or you want to implement specific changes to web pages, page flow and other elements.
During this stage, we will present you with a formal contract, along with a timeline for the design phases. The timeline helps everyone recognize specific milestones.
Our specialists will create a sitemap that shows the web page hierarchy, web flow and how web pages connect and work with each other. We will also create a wireframe that features a very rough version of how the website will look when it’s done.
The sitemap and website wireframe allow us to see potential flaws or design issues before we start the actual design process. It’s best to find and correct these flaws as early as possible so we can maintain the schedule outlined in the timeline.
We can also accommodate any changes you want to make during this step.
Web page content typically includes business info (location, hours of operation, contact info, etc.), product and service descriptions and any other information you want website visitors to know.
Because most people skim websites instead of reading every word, it’s important to create content that’s easy to scan. You should incorporate headlines, bullet points and short paragraphs into web page content to keep visitors interested in learning more.
In addition, content should be optimized with geo-specific keywords and other words that people use when searching online for specific information.
Keywords help search engines generate search results. The goal is to rank on the first two pages of search results to maintain frequent traffic to your site.
We can guide you in selecting which keywords and phrases to use and how to optimize web pages, page titles, meta descriptions, image descriptions, URLs and other web page aspects. We can also add internal links and backlinks from other websites to increase web traffic.
Along with optimized content, you will also need to select photos, graphics, logos, fonts, background colors, borders and other visual elements that attract and keep visitors on the website.
Visual elements should enhance the content without overwhelming web pages. Pages with too much content or visual elements look amateurish and unprofessional. Our specialists work closely with you to select and place visual elements where they will do the most good.
During this step, we will also recommend website navigation items such as buttons, clickable images and headlines, etc. that help visitors move through the website.
After designing and building a website, we will spend lots of time testing and retesting all the elements to ensure that all links, clickable images, buttons, forms and other elements work properly. Website testing is the last step before a website launch.
In addition to testing website elements, we’ll also go through the website as a visitor would to determine if the navigation is easy and makes sense. We’ll make any changes necessary to improve the overall quality of the site.
Launching a website is the final step in our design process. You should keep in mind that this step is not the final product, just the final step. After the launch, we will continue to test and monitor the site to ensure the best visitor experience.
We can always make changes to visual elements, website flow, content and other elements at any time. A website should change and evolve as the business it represents changes and evolves.
Contact Clark Empire today to learn more about our website design process.