A Beginner’s Guide to SEO
Imagine you have set up a web site, full of great content. More content is added on a regular basis; it’s good content, original, useful and you take time and effort to create it. There is only one problem: hardly anybody is seeing it. You may then promote your website on social media and pay for ads – but the former doesn’t lead to a consistent influx of visitors, and the latter is expensive.
What are you doing wrong? What can you do to lead visitors to your website on a regular basis, and without going over budget? Our Naples, FL SEO team can answer this one: it’s all a matter of SEO.
What is SEO?
SEO stands for Search Engine Optimization; it is a process to improve your website’s ranking on a search engine’s results page. Search engines do not choose at random which results to display. They comb the web through a web crawler, a bot which automatically and systematically browses all the information that exists online to find pages to add to their search indexes.
Based on a variety of factors, such as keywords and number of links, some webpages will be ranked higher than others and gain more traffic. Good SEO maximizes the odds of a webpage to rank higher on the search engine’s results page.
Why is it important?
Whether you’re a small local business or a big brand name, SEO is vital for bringing traffic to your website. If you think about the last few times you searched for information about something on Google, how many times did you click on any links past the first page of results? Probably not many. And that’s the problem of not carrying out SEO. You might not be easily findable.
A good ranking on search engines like Google and Bing has the potential to not only bring a large quantity of traffic to your website. It can also bring more of the right kind of visitors. Without SEO, your website is very unlikely to rank well in organic search results.
Need more help? Ask the Naples, FL SEO Experts
A first step towards SEO success is knowing how search engines go about finding and indexing websites. Google, which has the lion’s share of users, can find your website on its own through the web crawler; however, you can speed up this process by submitting your sitemap yourself. A logical website and URL structure will go a long way to getting the site indexed; but that is not all.
Good SEO requires knowledge of the inner workings of search engines, as well as the relevant keywords for your target audience, technical SEO, and of course the continuous creation of fresh content. A good SEO company will take all this into account to optimize your content for search engines – ensuring your website ranks on the first page of results everywhere.
As a longstanding Naples, FL SEO company we’re here to help. Our SEO professionals know exactly what it takes to get your business website ranking well on Google. Get in touch to find out how we can help you, today.